We built our company so that, ultimately, publishers can earn more money and advertisers can benefit from maximum effectiveness

SmartHIRO is the only company that supports the full set of TV and online media planning rules

EfficientHIRO’s solutions can
optimize pretty much anything – fill rate,
CPM, ad loads, ad networks and so
much more

FastHIRO has the lowest
latency in the market

FlexibleHIRO allows you to
connect with virtually any thing,
anywhere – any player or publisher, vast
or otherwise, FLV and others.

HIRO was founded in 2006 with the idea that online video advertising revenues can go beyond TV ad revenues.
This is now becoming a reality.

  • Ariel Napchi CEO and Founder

    A serial entrepreneur with two decades of managing media, communications and technology ventures, Ariel has led two successful M&As, co-founded and was the CEO of Valis, the location based mobile community start-up. He was recently named ‘Innovator to Watch’ by US publication, Variety and 'Ten Most Promising start-up entrepreneurs' in Israel.

  • Alan OkenCFO

    A seasoned investor with thirty years of experience in hi-tech and founder of MCV, a boutique venture capital fund. Alan currently serves as a director at Backlife and Get Price.

  • Hed Bar NissanVP R&D

    An industry expert in software development, specialising in the financial sector, telecoms and gaming. Hed was recently selected as 'One of the Five Leading VP of R&D' by Israeli business magazine, The Marker.

  • Oded NapchiVP Product and Accounts

    Former director of Israel’s leading cable channel and founder of Israel's popular radio station. Oded co-founded Valis, a location based mobile community start-up, and has published several articles on Information Architecture (IA).

  • Arik Ziv VP Sales

    Former VP of Strategic Alliances at Allot Communications (Nasdaq: ALLT) and Director of Sales and VP of Global Business Development at Radware (Nasdaq: RDWR). Arik is currently based in Sunnyvale, California.

  • James Mazzarella US Director

    Jim is an industry veteran with over 30 years experience. Prior to HIRO Media, Jim was CIO of IPG for 11 years heading some of the industry biggest developments and challenges. Jim has been chairman of the technology committee of the American Association of Advertising Agencies, and served on the White House General Industry Council as an advisory member.

Conceived by media and advertising industry leaders, HIRO unites the power of online media with the knowledge of TV advertising to create a unique solution converging new media capabilities with proven TV advertising practices. HIRO’s video ad serving and optimization platform arms content owners, publishers, syndicators and advertising agencies with the tools and services necessary to generate far higher revenues from online video content.

HIRO’s unique platform also provides a unified solution across all IP based devices, including broadband, mobile, connected TVs and tablets, and has the ability to interface with traditional TV ad decision servers.
HIRO is a privately held company with offices in Tel Aviv, Silicon Valley and Paris