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WE ARE AN ONLINE VIDEO ECOSYSTEM

Founded in 2006, HIRO has grown to become one of the largest and most experienced programmatic video advertising technology service providers - and a true industry powerhouse. Our mission is to protect the publisher’s advertising user experience and provide advertisers with safe, premium media through the shortest supply path. We use our proprietary technology to improve the performance of all of video advertising ecosystem players – advertisers, publishers and content owners.

At HIRO, we view the role of the SSP as resolving all advertising-related challenges. Our Safe SSP is the only publisher-centric solution on the market. By using the safest technology for supply-side protection, we enable publishers to block malicious advertisements in real-time and only view adware-free videos that comply with their set guidelines. Advertisers using HIRO are given unprecedented access to brand-safe, transparent and quality traffic - and full control of their campaigns.

With HIRO, you can put an end to suspicious ads, increase reach and monetization and improve the video advertisement user experience.

THE TEAM
Founder

ARIEL NAPCHI

CEO & FOUNDER

Ariel is a serial entrepreneur with two decades of experience managing media, communications, and technology ventures. He’s led two successful M&As, and he possesses a wide range of expertise: general management, sales, marketing, product development, business development, and more.

management

Alan is a South African-trained, chartered accountant. He’s been both a founder and an investor in a number of successful start-ups and other businesses over the past 30 years, including Backlife Limited, NetCustomized, contact.com, Valis, and Get Price Limited.

ALAN OKEN

CFO & CHAIRMAN

Oded’s extensive TV experience has been instrumental in guiding HIRO’s current product offerings and market strategy. Prior to HIRO, Oded co-founded Valis, where he spearheaded the company’s product and social development. Throughout his career, Oded has held a number of highly-influential roles in TV and radio.

ODED NAPCHI

CMO

Ofer’s extensive background in digital media, marketing and advertising makes him an esteemed asset with respect to the development of HIRO’s new products. Before joining HIRO, Ofer held C-Level positions at AOL and Noga Communications. He also served as CEO at McCann Erickson Digital, where he was instrumental in the agency’s transformation into a full […]

OFER OVED

CHIEF STRATEGY OFFICER

Shahar oversees the entire technology operation of HIRO’s products and infrastructure, including product development, production management, quality assurance, and support. Shahar has over 10 years of experience in the R&D arena, including several years at NICE in its Enterprise group.

SHAHAR DANIEL

VP R&D

Efrat adds to the HIRO force her vast experience in the competitive worlds of accounting and finance. Prior to HIRO, she served as director of finance at Carmel Ventures. She’s also held numerous executive finance roles at Amdocs and TTI Telecom, both globally-traded Nasdaq companies.

EFRAT BAR

VP FINANCE

Roy’s keen business instincts add depth to team HIRO. Banking on over 15 years of experience from top global tech companies, Roy brings valuable skill sets necessary to optimize the short, medium, and long-term business objectives of the company.

ROY ZELINGER

VP BUSINESS DEVELOPMENT

Joni joined the company in its nascent days, bringing over a decade of diverse experience with leading tech companies to HIRO. Overseeing all of our major accounts, Joni is the go-to pro who utilizes a holistic approach to ensure the best customer relationships and long-term client satisfaction.

EYAL JONI

VP AD OPERATIONS

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