Syndicating ad supported content gives rise to several challenges:

Defining ad sales rights

Defining, for each content piece, whether the rights owner, the publisher or both can sell it.

Support of different business models for different publishers

Content owners may have different deals with different publishers; rev share, licensing,
fixed CPM and more

Reporting

Centralized reporting of ads performance across multiple distribution partners.

Management of ‘dead’ links

The possibility to delete, remotely, links to non-existing videos.

HIRO’s syndication solution meets the needs of all three main players of the on line video value chain:

Content owners

Publishers (site in which the content is presented)

Advertisers

HIRO’s Ad Syndication System allows distributors to maintain control over their content and make sure they
maximize the revenues from online syndication.

Multi platform syndication

Support syndication on any platform and OS including Mac, PC, mobile phones, portable devices or IPTV.
Multi platform syndication is managed through one management console.

Support of multiple business models

Different models for different publishers and different content pieces.
The syndication server generates the appropriate billing reports for each publisher.

Avoid unsold inventory

Allow publishers and distributors to jointly sell their inventory.

Inventory optimization

Enables ad sales across different publishers, thus allowing the rights owner to enjoy the economies of
scale of large syndication networks without losing their rights.

Dead links Management

HIRO’s syndication server ensures expired pieces of content will not appear on any publishers’ pages,
thereby preventing users from clicking ‘dead links’.

Centralized reporting

HIRO’s syndication system collects viewing data from different publishers, thus enabling the distributor to analyze
the contents performances across the entire syndication network.

HIRO’s Ad Syndication System ensures easy integration with the existing architecture
of the publisher’s infrastructure.

Multiple source ad sales

HIRO's syndication allows connection to multiple ad networks and internal ad sales, and bids between them for
the highest paying ads. This ensures that publishers maximize their fill-rate with the highest possible paying ads.

Player connectivity

HIRO’s syndication server supports the VAST protocol, works with any video player, and supports all ad formats.
The publisher is not required to make any change in his existing video player. If the publisher does not have
a player, HIRO can supply a ”best of breed” player as part of the system.

Ad server integration

HIRO’s syndication system can connect to the publisher’s existing ad server, and does not require
any change to the publisher’s ad server or ad sales.

HIRO’s Ad Syndication System enables ad networks to follow the syndicated content over multiple sites,
while creating different sets of economical rules for each publisher, content piece ad or product.
HIRO offers advertisers a simple user interface for controlling the most complex campaign rules, across different
publishers, and ensures maximized revenues from each campaign.

Targeting

Campaigns can be targeted to specific content across all publishers, or be limited to selected publishers only.

Economics

Four dimensions of economics rules: publishers, content piece, creative and ad unit.
For each one of these dimensions, you can define its own CPM, rev share or business model.

Business model

support of multiple business models as eCPM, SOV, sponsorship, break split etc.

Unified reports

Advertisers get one unified report for their campaign from across all publishers.