Demographic Targeting Server

Demographic Targeting is quickly becoming amongst the most important data for the advertisers to use for online targeting purposes of prime video content. The importance of demographic targeting is because media buyers typically want to accomplish objectives of reach and scale along with a personalized message in video advertising. This makes behavioral targeting that is effective against trillions of online banner ad impressions less value in creating online video inventory. Further, lack of online publishers' capabilities to collect demographic data makes it hard data to create. Reliable demographic data is different and more precious than thousands of behavioral targeted segments generated by erasable cookies in the current state of online video advertising. It more closely matches how video inventory is purchased, which should mean that publishers providing extremely accurate and targetable demographic data driven inventory can participate in media buys seeking reach and scale.

HIRO's Demographic Targeting server is here to help. HIRO's video platform aggregates demographical information about viewers in a complete opt-in system. Once a viewer responds to HIRO's simple overlay poll or question, an advertiser can use HIRO's Platform to target those viewers. Using HIRO, an advertiser can target against age, gender and location in the initial stage and expand the details to income and education as the system evolves and more viewers are added to a universal targeting pool.

HIRO's collected demographic data can be used with any 3rd party ad server - whether for display, search or any other ad inventory type.

HIRO invested thought and effort in order to make demographic information available for our partners with the easiest and fastest integration to existing ad systems.

Earn a higher CPM and deliver better results for your advertisers today. With HIRO.

Features:

HIRO's Platform enables you to use its powerful demographic capabilities for other ad servers.

HIRO's Demographic Targeting server is built for ensuring most flexible data gathering. Each of HIRO customers can define number of data fields, their content and frequency.

The data is kept in a flash cookie that cannot be removed in standard cookie delete software.

The targeting server interfaces with the 3rd party ad management system for enabling campaign management from the publisher's existing system itself with no need to manage the campaign in two separate systems.

Your gain

Over segmentation is one of the threats to the online publishing. In the endless effort to gain the right audience, a universe of micro segments was developed.

Leading marketers and publishers who try to achieve reach are perplexed with this over flood of information and do not gain the reach and segments they originally gained in the traditional media.

Classic TV planning is based on demographic segmentation. Online sites failed to participate in this methodology as they weren't able to gather this information.

With HIRO's Demographic Targeting server, advertisers can now build media planning just as they do in TV, by calculating audiences and reach.