HIRO’s Safe SSP Poised to Deliver Publishers a Full Set of Protections from Automated Malware, and Majority of Other Malicious Forms of Ad Behaviors
Leading video advertising technology provider HIRO Media has announced the world’s first ‘Safe SSP,’ for advertisers, content owners and publishers. HIRO’s Safe SSP is branded as the only publisher-centric solution that enables publishers to block malicious advertisements in real time. The video advertising technology provider developed the Safe SSP platform in response to the growing demand to create a safer environment for all publishers and advertisers at scale.
HIRO Media’s Safe SSP Offers New Revenue-Generation Opportunities from Programmatic Video Ads
HIRO Media’s Safe SSP technology provides publishers with a full SSP service including the company’s real-time ad filtering technology or the ability to implement a secured VPAID-based collaboration. This offering provides a quick and easy way to protect a publisher from any malicious ad behavior while also ensuring revenue generation from programmatic video ads.
Ariel Napchi, CEO & Founder, HIRO Media, said, “In the world of online advertising, every second counts. The age of programmatic is now, and HIRO Media is at the forefront of creating a safe space for both publishers and advertisers to transact in the world of digital advertising.”
Brand Safety with Unique Protection Capabilities Yield Better Ad Results
Advertisers benefit through HIRO’s direct relationships with segmented, high-end content and utilities platforms – encapsulated with a suite of unique protection capabilities, yielding the ultimate hub for all brand and advertiser needs.
The category of content & utilities platforms for publishers (e.g Outbrain, Apester, and others) has started to play a significant role in the very competitive digital publishers’ area. All publishers are looking for new ways to monetize content and utilities. But, at the same time are, publishers are totally aware of the bad side effect from programmatic ads. HIRO is the first to create a tailor-made real time protection suite for publisher’s platforms and for big publishers that are facing these programmatic impacts.
Moti Cohen, Founder & CEO, Apester, said, “We needed a partner who was serious about fighting piracy and fraud on our behalf and HIRO’s Safe SSP platform provided the confidence marketers need to continue increasing their investment in digital, while also understanding consumer attention and business outcomes that are important to publishers like us.”
Moti added, “We are excited about the HIRO Safe SSP integration and the fraud free environment it can provide for our advertiser clients.”
Deploying Safe SSP Ensures Domain Protection + User Experience
Ariel acknowledged how HIRO’s new Safe SSP would make transactions for advertisers and publishers much more transparent, convenient, exclusive, and most importantly safer. Napchi added, “As video ads continue to grow as the preferred advertising format, it is critical to safeguard both the publisher’s domain and the user’s experience. Guaranteeing secure ad traffic is better for both advertisers and publishers. Our new Safe SSP platform is something everyone could implement without any proprietary technology or extra cost.”
Currently, as an online video SSP, HIRO uses the safest technology for supply side protection. The company shields publishers that are using HIRO within a safe advertising ecosystem, enabling them to present only video ads that comply with their guidelines and do not have malware.
Originally published in MARTECSERIES