HIRO Media is proud to introduce new programmatic video content marketing engine. This platform is capable of delivering branded video content at scale to comScore’s top 1,000 online properties reaching more than 100 million unique viewers.
The new product uses a syndication technology and prediction methodology, that can predict supply-side inventory quality and demand side needs, as well as which consumers will best match the video content. This is all achieved through a self-serve platform that gives advertisers control over their programmatic video campaigns.
Brands that create branded video content and publishers can use HIRO’s syndication capabilities for extracting relevant branded content pieces and exposing it to the right audiences.
As featured in MediaPost