Today's consumers are crossing screens, jumping between smartphones, laptops, tablets, smart TVs, watching short and long-form video, consuming news, information and entertainment at a velocity as never seen before.
Users have become "detachable consumers" that demand "fluidity" from marketers, publishers, agencies or anyone who wants to find them.
Does this mean that the goal for publishers is no longer as simple as bringing consumers to a centralized "home" but to catch the audience on other platforms, hence increase revenue but lose the “home”?
Or maybe, finding new monetization tools and demand partners to the “home” site for increasing revenues? How can advertisers benefit from these publisher challenges?
This Advertising Week roundtable presented by HIRO Media - the Safe SSP, will explore the issues, trends and opportunities that publishers and marketers need to be thinking about, and answer the industry’s most pressing questions, such as: