September 26th, 2017

The Age of Publisher Distress and
What It Means for Advertisers

8:30am - 10:30am  |   ZAG S&W Law Firm 1633 Broadway New York, NY 10019

Today's consumers are crossing screens, jumping between smartphones, laptops, tablets, smart TVs, watching short and long-form video, consuming news, information and entertainment at a velocity as never seen before.

Users have become "detachable consumers" that demand "fluidity" from marketers, publishers, agencies or anyone who wants to find them.

Does this mean that the goal for publishers is no longer as simple as bringing consumers to a centralized "home" but to catch the audience on other platforms, hence increase revenue but lose the “home”?

Or maybe, finding new monetization tools and demand partners to the “home” site for increasing revenues? How can advertisers benefit from these publisher challenges?

This Advertising Week roundtable presented by HIRO Media - the Safe SSP, will explore the issues, trends and opportunities that publishers and marketers need to be thinking about, and answer the industry’s most pressing questions, such as:

  • Profits vs. user experience - where to draw the line?
  • The detachable (distributed) publisher trend. How will this impact the programmatic industry as a whole?
  • How to protect your detachable (distribution) partners?
  • How should publishers protect themselves in the programmatic age?
  • Destination sites vs. social. Who will win this battle?

Highlights from our last Roundtable

Date: Tue, September 26, 2017 . Time: 8:30am - 10:30am . Location: ZAG S&W Law Firm 1633 Broadway New York, NY 10019.