A DRM for ad supported media enables users to distribute content but also ensures that the ads cannot be ripped out of the content. The positive DRM protects the revenue generating part of the video, the ads, and ensures that they are always personalized to the viewer, up-to-date and cannot be stripped from the video. HIRO's Positive DRM™ ensures that hackers cannot build a hack or a player that automatically strips the ads out of the video.
The first real-time creative auditing and monitoring. The ad filtering analyzes:Creative behavior, ensuring the creative with site guidelines (as sound, expend etc.)Path intelligence – analyzes the entire path of the creative, highlights the suspected stake holder Suspected behavior – blocks suspected adware and limits the amount of ad calls.
Content environment is the single most important factor in advertising. According to Nielsen, relevant content can increase intention to buy by more than 30%. HIRO’s content matching algorithm can analyze online content environment and match your ad to the relevant content. The content matching is also another tool HIRO uses to ensure your ad will not appear in non-brand safe content.
In the world of online advertising, every second counts. HIRO's patented technology makes it easy and effective to serve up the right ad, at the right moment, to the right viewer, for rich results. Our programmatic distribution and monetization facilitates one of the fastest prediction-based real-time bidding (RTB) processes in the market, and this translates into practically unlimited scale. Combined with latency-based optimization, quick loading-time for video-players, a unique cloud-based architecture, and our real-time big data optimization, HIRO's technology is maximizing ad opportunities unlike anything else.