Ofer’s extensive background in digital media, marketing and advertising makes him an esteemed asset with respect to the development of HIRO’s new products. Before joining HIRO, Ofer held C-Level positions at AOL and Noga Communications. He also served as CEO at McCann Erickson Digital, where he was instrumental in the agency’s transformation into a full digital marketing house. Now an integral part of the HIRO team, Ofer has taken the reins on the development of new products, as well as the management of strategic partnerships and marketing initiatives. Ofer holds an M.B.A. and an M.A. in Marketing & Communication, both from the Hebrew University of Jerusalem.