Last update: 23/05/2018
– What information we collect and why we collect it.
– How we use that information.
– The choices we offer, including how to access and update information.
HIRO is an online video ecosystem that uses its propriety technology to improve the performance of all of its ecosystem players – advertisers, publishers and content owners. HIRO’s technology makes it easy and effective to serve up the right ad, at the right moment, to the right viewer, for rich results. HIRO’s programmatic distribution and monetization facilitates one of the fastest prediction-based real-time bidding (RTB) processes in the market, and this translates into practically unlimited scale. Combined with latency-based optimization, quick loading-time for video-players, a unique cloud-based architecture, and our real-time big data optimization, HIRO’s technology is maximizing ad opportunities unlike anything else.
The Service is not intended for children under the age of 16. We do not knowingly or intentionally collect information about children who are under 16 years of age. IF YOU ARE UNDER THE AGE OF 16 YOU MAY NOT USE THE SERVICE IN ANY WAY.
This part describes HIRO’s use of Personal Information and Anonymous Information that we collect in connection with the HIRO’s online Ad-Serving services. As used in this Part I, “you” and “your” refer to individuals who visit websites that use HIRO’s online Ad-Serving services (directly or indirectly).
COLLECTION AND USE OF AD-SERVING INFORMATION
HIRO does not collect or store any personal identification or sensitive information, such as your name, address, phone number, address, financial account information, social security numbers, or health information.
COLLECTION OF CUSTOMER-PROVIDED INFORMATION
The individuals who represent HIRO’s Customers or potential Customers (“Business Contacts”) may voluntarily provide their contact information and related data, including Personal Information, to HIRO by various means, including telephone, email, postal mail, or other means.
The Personal Information submitted to HIRO is used to communicate with and provide services for Customers. HIRO corrects or updates Personal Information when requested to do so by the applicable Business Contact.
When a Business Contact accesses reports through HIRO’s servers, or otherwise uses the HIRO platform, certain information may also be collected passively, including your Internet protocol (IP) address, browser type, and operation system.
USE OF CUSTOMER-PROVIDED INFORMATION
In general, we use your information to fulfill your specific requests, and to send you other account-related information. We use the information collected via this website for business purposes, such as marketing, recruiting and hiring, responding to general inquiries or customer support requests, and in the course of providing services to customers.
You may access, update, review or correct your information, at any time by e-mailing us at email@example.com. You can also make choices about HIRO’s collection and use of your data. How you can access or control your personal data will depend on which Services you use.
If you would like us to delete your records in our system, or withdraw your consent to the processing of such information, please contact us at firstname.lastname@example.org and we will accommodate your request (except to the extent legally obligated to retain certain records). From that point, we shall not have the right to process your Personal Information, and you’ll not be allowed to use our Applications. Note, however, that you may withdraw consent at any time, without affecting the lawfulness of data processing we carried out based on your consent before such withdrawal. We cannot restore information that we have deleted.
If you have granted us access to your Account Information through a Service, you may request that we delete your Account Information by contacting us at email@example.com.
Disclosure of Your Personal Information
You understand and agree that we may be required to disclose personal information if required to do so by law or in the belief that such disclosre is reasonably necessary to avoid liability, to comply with legal process, including, but not limited to a subpoena, statute, search warrant, or court order, or to protect our, or a third party’s property and rights, to protect the safety of the public we may consider to be, or to pose a risk of being, illegal, unethical or legally actionable.
The authority supervising our processing activity is the Israeli Privacy Protection Authority, and you have the right to file a complaint to it or any other relevant supervisory authority.
As used in this Part III, “you” and “your” refer to both HIRO’s Customers and individuals who visit websites using HIRO’s online Ad-Serving services (directly or indirectly).
Third Party Service Providers
Note that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies. We have no control over the information sent from your browser to those networks or other third parties and recommend that you ensure that your browser settings prevent the disclosure of information you would not like to share.
Cookies and Opt-Out of HIRO Ad-Serving Cookie
Like many websites, we may use “cookies” to collect information. A cookie is a small data file that is transferred to your computer’s hard disk or your mobile device for record-keeping purposes. Cookies may be sent to a user’s computer or a mobile device when such user accesses or views a Service. Information contained in a cookie may be linked to personal information for purposes such as improving the quality of our Services, tailoring recommendations to interests, and making the Services easier to use. Third party advertisers on the Services may also place or read cookies on your computer or mobile device. Cookies can be disabled at any time by changing your web browser’s options to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. Note however, that if you do not accept cookies, however, you may not be able to use all portions or functionalities of the Services.
You can chose to opt-out of the HIRO cookies by selecting the “opt-out” option below:
When you select this option, HIRO sets a persistent “opt-out-cookie” to prevent information from being uniquely associated with your browser. When you accept this opt-out cookie, HIRO will know that you have opted-out and will make no attempt to assign other cookies in the future, or to store additional information about your browser
If you erase your browser’s cookies, you may need to perform this process again.
The Services may contain links to other websites or applications. The fact that the Services link to a website or application or presents a banner ad or other type of advertisement does not mean that we endorse or authorize that third party, nor is it a representation of any affiliation with that third party. If you click on a link to a third party website or application, including on an advertisement, you will leave our website which you are visiting or application you are running and will go to the website or application linked to. These third party websites and applications may place their own cookies or other files on your computer or mobile device, and may collect data or solicit personal information from you. Other sites and applications follow different rules regarding the use or disclosure of the personal information you submit to them. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personal information by such third parties, and we cannot guarantee that they will adhere to the same privacy and security practices as us. You are therefore encouraged to read the privacy policies or statements of other websites and applications you visit before providing any personal information.
HIRO does not retain information longer than required to provide the Services and for reasonable business needs, or for other essential purposes such as complying with our legal obligations, resolving disputes, and enforcing our agreements. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly. The criteria used to determine the retention periods include:
– How long is the Personal Information needed to provide the Services and operate our business? This includes such things as maintaining and improving the performance of those Services, keeping our systems secure, and maintaining appropriate business and financial records. This is the general rule that establishes the baseline for most data retention periods.
– Do customers provide, create, or maintain the data with the expectation we will retain it until they affirmatively remove it? In such cases, we maintain the data until you actively delete it.
– Is the Personal Information of a special category under the GDPR? If so, a shortened retention time would generally be appropriate.
– Has HIRO adopted and announced a specific retention period for a certain data type?
– Has the user provided consent for a longer retention period? If so, we will retain data in accordance with your consent.
– Is HIRO subject to a legal, contractual, or similar obligation to retain the data? Examples can include mandatory data retention laws in the applicable jurisdiction, government orders to preserve data relevant to an investigation, or data that must be retained for the purposes of litigation.
All rights reserved, HIRO Media Ltd
11 Rothschild Blvd. Tel Aviv 6688114, Israel | Tel: +972 (3) 516 4138